₹30L with a secret strategy

An ethnic wear brand with an AOV of ~₹2500 approached us in Q3 2024, eager to scale and maximize the potential of Q4.

We got to work, implementing our proven creative testing methods. But what happened next was beyond even our expectations.

The results? We generated ₹31 lakhs in revenue with an impressive 7.3 ROAS - all thanks to one game-changing strategy.

Curious to know what it was? 👀

Sales Dashboard (Blended Revenue)

Meta Dashboard (july to Nov)

What’s the Secret Sauce? 🔥🔥

👉 Catalog Ads

Okay, I know catalog ads aren’t exactly a groundbreaking secret. But here’s the thing — we’ve cracked the code to make them work profitably with Cost Caps.

Catalog + Cost cap performance

Here’s the process we followed to scale them like a pro:

Step 1: Find Your Winning Catalog Combination

Start a testing campaign and test different variables like:

• Audiences

• Product Sets

• Offers

💡 Pro tip: This only works when all the fundamentals (winning audience, catalog, and offer) are solid.

Step 2: Nail the Right Cost Cap

1. Look at your last 7–14 days of data and note down your CAC. For us, it was ₹350.

2. Set up a Cost Cap Campaign using an ABO structure with multiple ad sets.

Here’s what it looked like:

• Ad Set 1: ₹300

• Ad Set 2: ₹310

• Ad Set 3: ₹320 …and so on, increasing by ₹10 up to ₹400.

💡 Let each ad set spend at least 2x your CPA. Then, kill the non-performers.

Step 3: Scale the Winning Cost Caps

• If an ad set isn’t spending, pause it.

• For the ones that perform, you can either Incrementally increase their budgets OR duplicate the winners into a CBO campaign for scaling.

This approach helped us scale catalog ads profitably. Give it a shot and let me know how it works for you! 🚀

🚨Is your brand stuck at ₹5-8L revenue?

• Struggling to scale?

• Dealing with creative fatigue?

• Frustrated with low ROAS?

You’re not alone! At Salt Media, we’ve helped brands overcome these challenges and scale to ₹20 Lakhs+ of monthly revenue