An apparel brand in a very grey space – outdoors! This brand sold apparels and accessories for trekkers and adventure enthusiasts. It was a stop marketplace for everything adventure – be it tops, bottoms, jackets, tents, caps or special gear; they had it all!
Problem
More or less, the biggest problem was ROAS. when we started working with them, they had a mere revenue of ₹3 Lakhs at a 1X ROAS (in 4 months). After speaking with the founder, we realized that profitability was way more important than scale for them because it was a marketplace. The biggest challenge was slow growth but profitable.
Struggling To Get Desired ROAS
Solution
At Salt, we believe 70% of ecom problems can be solved with creatives (prove us wrong and enjoy a pizza from us). That’s what we started working on first, Set up our trademark creative sandbox and started with our rigorous 40 day testing period, within just a month, we had some clear indicators. That’s when we knew we had everything to start increasing the budget along with a positive roas. Let the cooking begin!
RESULTS
Revenue - ₹11,00,00+
ROAS - 3
CAC - ₹606
What Client Has To Say?
“We had one goal – run profitable campaigns. But we’re glad to have hit 2. Profitable campaigns with a good scale!”
Ready to scale your brand? Let’s see if we are the right fit?
We are very selective with the brands that we work with and can scale. Let’s see if you qualify.