A leather brand in the affordable luxury segment. From Handbags to jackets, their entire motto was to make leather accessible for everyone! In a fierce and competitive market, they were determined to carve out their name and leave a permanent mark!
Problem
Where do we start? A highly unprofitable ROAS, non existent scale, piling up inventory. To sum it all up, this brand was unable to figure out a space in an extremely competitive and choosy market. We started working with them in the midst of a festive season. Goal? Start moving inventory quickly!
Bad ROAS, No Scalling Strategy!!
Solution
This is our biggest case study but its the one with the biggest impact. Within just 15 days, we sold leather jackets worth ₹6.5 lakhs!! To give you context, that’s how much they had sold in the past 6 months! All this while, taking the ROAS from 0.6 to 3.2. Well, what changed? Only one thing – the offer. We crafted an irresistible offer that people felt stupid saying no to. That was our “secret salt”. The upcoming period saw a drop in sales because of the end of the festive season but we ended up doing ₹14,00,000 in 2.5 months.
RESULTS
Revenue - ₹6,55,000+
ROAS - 3.2
Duration - 15 days
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