A top rated sexual wellness brand from Canada. With 4000+ SKUs under their belt, they were already pretty established in the Canadian market. Their goal? Reach profitable growth and avoid stagnant Quarters at any cost!
Problem
Well, where do we start? The biggest problem was strategy. Majority of the sexual wellness brands around the world struggle with getting frequent bans from Meta & Google. Advertising is extremely restrictive and you have to be very creative with each and every content we put out. That is one of the reasons this brand was rejected by most agencies (yes, you heard it right!) When we first had a call with the founder, we instantly knew that although this might be tricky, it will be FUN giving a shot! We assured the founder that it will take multiple attempts to figure out what’s working and that’s when we started cooking!
Solution
We started with Google & Meta with major focus being on google. Since display ads don’t work on google, we were only left with Search ads but used it to our aid. We further fueled our growth with meta using quirky and sophisticated creatives crafted with perfection.
RESULTS
Revenue - $518,000+
Orders - 5300+
CAC - $35
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